![]() Nothing’s worse than using images on social media that are unrecognizable, with text that can’t be read, or the wrong size. Referencing the cliché about pictures and words, I cannot emphasize enough that if you’re going to use images in your social media posts (and you’d be daft not to), you ought to ensure that they look good. Now, what’s important is to leverage images. There is the title, of course – and the art of writing the perfect title has been talked to death. In order to maximize your content marketing efforts, you want to do what you can to make your social media posts as attractive and attention-grabbing as possible. Twitter, Facebook, Google Plus, Instagram, Pinterest.the usual suspects. Without this activity, the chances of your wonderful content reaching as wide an audience as possible are nil. Health Affairs (Project Hope).Writing an excellent, informative article or blog post is a critical building block in getting the eyeballs that you want, whatever your ultimate goal may be – selling your services or products, for example.īut no one can ignore the role that content marketing plays. 2015, Infographics And Public Policy: Using Data Visualization To Convey Complex Information. Otten, J., Cheng, K., Drewnowski, A., & Otten, J. 2016, ‘Instagrammatics and digital methods: Studying visual social media, from selfies and GIFs to memes and emoji’, CommunicationResearch and Practice. 2017, ‘Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers’. Johns (eds.), Negotiating Digital Citizenship: Control, Contest, Culture, Rowman & Littlefield, London. 2016, ‘Indigenous Activism and Social Media: A Global Response to #SoBlakAustralia’, in A. Infographic series posted on Instagram of how to properly refer to Aboriginal and Torres Strait Islander People. However, more research is crucial to understand the power of an image on social media and to ensure its effectiveness (Highfield & Leaver 2016, p. ![]() ![]() Images like the aesthetic Instagram infographics are generally well-intentioned posts that aim to convey critical information on social and political issues in an ‘accessible and appealing format’ (Otten et al. Source: content is an essential but powerful tool in the digital sphere. Infographic preaching conspiracy theory rhetoric posted on Instagram. There are also many concerns about copyright and authorship on social media, and Instagram infographics often feature the work of others without being credited (Highfield & Leaver 2016, p. Images on social media are prone to misinformation and deliberate fakery, which can ‘spread widely before any correction is made’ (Figure 1.2) (Highfield & Leaver 2016, p. Morozov (as quoted in Carlson & Frazer 2016) uses the term ‘slacktivism’ which describes ‘feel-good but useless Internet activism’ and argues that joining a Facebook group is often the end of ‘engagement with a cause’, which can be compared to sharing an infographic on Instagram. While this can be great for unifying a cause, it is also susceptible to performative activism. 48) suggests that images give the appearance of participation. Source: Susan Sontag (as cited in Highfield & Leaver 2016, p. Appealing infographic featured on Instagram for Black Lives Matter. The Black Lives Matter movement in 2020 is a recent example where many visuals were shared on racial justice, particularly the kind of appealing infographics on Instagram (Figure 1.1 & Figure 1.3). They offer safer alternatives where people can document protests, violence, and in some cases, police brutality (Novak & Khazraee, David and Shaw as cited in Highfield & Leaver 2016, pp. ![]() Visuals on social media are often used for political purposes as they can quickly communicate ‘political views, reactions, key information, and scenes of importance’ (Highfield & Leaver 2016, p. While, in terms of how many accounts they have worldwide, Twitter still has more, the difference between Twitter and Instagram is how engaged users are. Currently Instagram has around 300 Million active monthly users, while Twitter has just slightly less about 288 active monthly users. Infographics can display complex information in a visually compelling way that offers rapid information that can be helpful for decision-making (Otten, Cheng, Drewnoski & Otten 2015, p. Instagram was started 4 years later, in 2010. With the inherent social and political power of images like infographics on social media, scholars call for improved methods of tracking visuals online for the ‘critical understanding of social media use’ (Highfield & Leaver 2016, p. 48) note ‘we have always found ways to be visual online’. It is unsurprising that infographics frequent the online space, as Highfield and Leaver (2016, p. The Instagram infographic is an increasingly popular form of online visual content that uses modern colours and typography to express important information (Gamble 2017 Highfield & Leaver 2016, p. ![]()
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